connected-tv-india

Can television ever have a single currency again?

The Future of Television Measurement: Can a Single Currency Return??blur=25

Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

Shantanu David Jul 3, 2026 8:57 AM

Samsung Ads India elevates Nishit Kanchan to General Manager & Head of Revenue

Nishit Kanchan elevated to GM at Samsung Ads India?blur=25

Kanchan previously served as Sales Head India

e4m Staff Mar 4, 2026 3:50 PM