connected-tv-growth-india
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM