community-building

Why brands are betting big on real-world experiences in a digital-first era

Brands Embrace Real-World Experiences to Enhance Consumer Engagement?blur=25

Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players

Sunidhi Vijay Jul 7, 2026 8:46 AM

Gurpreet Singh's new act: Starts Good Practice Media

Gurpreet Singh Launches Good Practice Media to Transform Marketing?blur=25

Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations

e4m Staff Jul 1, 2026 9:58 AM

Why building a community could be a brand’s best marketing investment

community marketing?blur=25

The idea is simple yet powerful: give your consumers something to belong to, not just something to buy

Sunidhi Vijay Jul 24, 2025 9:16 AM