collabs
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
As audiences grow wary of overt ads, PR gifting offers a subtle workaround. Seemingly spontaneous social posts are often the result of precise timing, cultural fit, and strategic seeding
Shalinee Mishra Feb 10, 2026 9:11 AM
Cross-brand collabs thrive on surprise, shared fan bases, nostalgia, hype and cultural relevance—blurring the line between ads and identity to create buzz that feels anything but marketing
Soumya Gawri Aug 25, 2025 9:50 AM
The campaign, comprising 3 digital films, has been conceptualized and executed by Maximus Collabs
exchange4media Staff Apr 23, 2022 8:23 AM
Conceptualised and executed by Maximus Collabs, the campaign comprises of four films
exchange4media Staff Nov 21, 2020 6:00 PM