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As global films gain ground in India, brands find new audiences at the movies

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For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz

Sunidhi Vijay Jun 29, 2026 8:56 AM

Mortein launches Mortein Smart+ with innovation at cinema hall

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Mortein initiated an experiment to imitate a mosquito attack on the screen in the PVR theatre with an added audio effect that was heard as buzzing

exchange4media Staff Mar 21, 2023 12:56 PM

Cinema halls be allowed to open in August: I&B Ministry recommends to Union Home Ministry

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I&B Secretary Amit Khare makes the recommendation at a close-door industry interaction with the CII Media Committee on Friday, say media reports

exchange4media Staff Jul 27, 2020 9:07 AM