chatgpt-agent

Is ChatGPT's Agent the true beginning of the end of Search behaviour & advertising?

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The Agent boosts user engagement but also creates a ‘zero-click’ environment. Hence, the conversation is shifting from how to get more clicks to how to monetise a chat

Shantanu David Aug 5, 2025 8:16 AM

OpenAI’s ChatGPT Agent is here; are Indian marketers ready?

OpenAI?blur=25

For marketers, the Agent can browse the web, scroll, click, fill forms, and generate Excel and PowerPoint files

Shantanu David Jul 18, 2025 8:36 AM