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Runs on the pitch, billions in the bank: Cricket’s true victory

Brij Bakshi, Media & Communication Expert & Analyst, Former Additional DG & Director Doordarshan?blur=25

Brij Bakshi, Media & Communication Expert & Analyst, Former Additional DG & Director Doordarshan, writes on how brands have cracked the equation of turning big matches into a global attention engine

e4m Staff Mar 28, 2026 5:12 PM

We must ground our efforts in what the audience truly values: Brij Bakshi

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At the e4m Red Carpet Experiential Marketing Summit 2024, Brij Bakshi, Media & Communication Expert and Former DG Doordarshan, shared insights on the evolving marketing and content creation landscape

e4m Staff Dec 27, 2024 2:45 PM