brand-marketing-strategies

Dream11’s Akash Vadera joins JioStar as Director - Marketing for TADKA

Akash Vadera Joins JioStar as Marketing Director for TADKA?blur=25

Prior to this, Vadera served as Brand Marketing Manager and Social Media Lead at Dream11

e4m Staff Jul 3, 2026 12:55 PM

Influencer marketing is everywhere. But how much are brands really spending?

Brands Rethink Influencer Marketing Budgets Amid Rising Costs?blur=25

Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends

Shalinee Mishra Jul 2, 2026 9:40 AM