brand-discovery

Language models place little weight on brand-owned content: Stuart Bowden, WPP

WPP's Stuart Bowden on the Shift from Paid Media to Influencer Marketing?blur=25

Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more

Simran Sabherwal Jun 30, 2026 9:21 AM

Beyond the click: Answer economy rises as AI reshapes brand discovery

Beyond the click: Answer economy rises as AI reshapes brand discovery?blur=25

Industry watchers are unanimous that while AI may control the interface, brands with strong recall are likely to benefit disproportionately

Sunidhi Vijay Mar 27, 2026 8:35 AM

Equal Visibility Economy: How AI is redefining brand discovery and customer acquisition

Equal Visibility Economy?blur=25

AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth

Anuja Jain Dec 15, 2025 9:22 AM

How Smytten is riding on the untapped targeted sampling ad market in India

Swagat Sarangi?blur=25

According to Swagat Sarangi, Smytten’s Co-Founder, the targeted sampling ad market in India is a $12-13 billion market

Misbaah Mansuri Jan 23, 2020 9:14 AM