brand-building-strategies

Fundamentals of brand building still same but AI has democratised marketing, say experts

Experts Discuss How AI is Transforming Brand Building Strategies?blur=25

At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink

e4m Staff 1 hour ago

Followers + Community: Why brands are betting big on independent artists

Brands Shift Focus to Independent Artists for Authentic Marketing?blur=25

Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers

Sandhi Sarun Aug 7, 2026 9:30 AM