baby-care

From Baby Clothes to Play Zones: What Makes Families Keep Coming Back?

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How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.

Nicole Fernandes Oct 13, 2026 6:02 PM

Why Empathy Still Matters in an Age of Automated Customer Experience

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Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.

Nicole Fernandes Oct 12, 2026 12:39 PM

Dabur India elevates Binit Kumar as Head of Marketing - Health Supplements

Binit Kumar Takes Charge as Head of Marketing at Dabur India?blur=25

Binit Kumar has been with Dabur India for 4 years

e4m Staff Jul 30, 2026 10:03 AM

Why kids’ care is rewriting premium marketing

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Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life

Anuja Jain and Pooja Yadav Jan 19, 2026 9:16 AM

Alia Bhatt’s Ed-a-Mamma launches personal care line with ‘Your Baby Safe’ campaign

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The launch event took place at Jio World Drive, Mumbai

e4m Staff Jan 10, 2026 9:00 AM