automotive-advertising
According to the dentsu–e4m report, as digital’s share of automotive ad budgets rises from 37% to 44%, the sector is signalling a structural shift in how demand is generated, influenced and converted
Anuja Jain Feb 11, 2026 9:02 AM
According to the dentsu–e4m report, a 48% surge in digital investments, a rise from ₹5,223 crore in 2024, and the continued relevance of print and TV define the category’s measured scale-up