automotive-advertising
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
According to the dentsu–e4m report, as digital’s share of automotive ad budgets rises from 37% to 44%, the sector is signalling a structural shift in how demand is generated, influenced and converted
Anuja Jain Feb 11, 2026 9:02 AM
According to the dentsu–e4m report, a 48% surge in digital investments, a rise from ₹5,223 crore in 2024, and the continued relevance of print and TV define the category’s measured scale-up