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Cinema and Coronavirus?blur=25

The government has ordered the lockdown of public spaces, including movie theatres in several Indian states until March 31

Sanstuti Nath Mar 19, 2020 8:14 AM

Deepika Chhapaak?blur=25

With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film

Tasmayee Laha Roy Jan 15, 2020 9:08 AM

Akshay Kumar?blur=25

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

movietheater?blur=25

Brands are using in-cinema advertising to gain the attention of the audience, which is usually not distracted by cell phones and social media in movie theatres

Anjali Thakur Aug 1, 2019 7:10 AM

Hrithik Roshan HRX?blur=25

Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career 

Anjali Thakur Jul 12, 2019 8:38 AM