anshu-yardi

IPL 2025: Brands double down on ROI, non-IPL category sees up to 24% jump

IPL 2025?blur=25

Brands that spread IPL ad spends across TV, digital, and on-ground assets like jerseys and boundary branding see a stronger uplift than single-channel campaigns, say experts

Sunidhi Vijay Apr 24, 2025 3:01 PM