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The Amul Ad: Partisan statement, brand tradition or nation-building instinct?

Amul's Controversial Ad: Nation-Building or Political Endorsement??blur=25

Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

Prabhakar Mundkur Jun 16, 2026 11:47 AM

Amul COO tracks the journey to becoming the ‘Taste of India’

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During a special address at Pitch BrandTalk conference, Jayen Mehta shared Amul had launched 250 new products in the last 5 years

exchange4media Staff Dec 1, 2022 8:17 AM