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Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

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Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

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IMPACT from the exchange4media Group, organised a roundtable on the evolving relationship between CMO and CTO, its different agendas and emergence of the Chief Marketing Technologist

exchange4media Staff Aug 6, 2018 8:57 AM

Power jury meets today to select IMPACT’s 50 Most Influential Women, 2016?blur=25

Overwhelming response to initiative; more than 100 new names on nominee shortlist

exchange4media Staff Mar 2, 2016 7:56 AM

ZEE unveils new corporate brand identity?blur=25

The new brand positioning, ‘Vasudhaiva Kutumbakam’, highlights ZEE’s Indian heritage as well as reinstates its presence across the world

exchange4media Staff Jun 21, 2013 8:08 AM