akshaye-khanna-dhurandhar

How ‘Dhurandhar’s’ FA9LA moment shows the rise of content seeding in Indian cinema

Akshaye Khanna in Dhurandhar?blur=25

According to industry estimates, content seeding and meme amplification now consume 10-15% of film marketing budgets, up from under 5% pre-2020

Soumya Gawri Dec 23, 2025 8:33 AM