ai-recommendations

When AI recommends a brand, is that advertising?

AI Recommendations?blur=25

As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it

Aryendra Khan Sep 8, 2026 8:46 AM

From Share of Voice to Share of Model: Marketing’s next big shift?

Marketing's next big shift?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM