ai-recommendations

From Share of Voice to Share of Model: Marketing’s next big shift?

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Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David 2 hours ago

No regulatory interventions required for OTT services: TRAI

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The regulatory body said developments shall be monitored and intervention, as felt necessary, shall be done at appropriate time

exchange4media Staff Sep 15, 2020 9:12 AM

TRAI reiterates recommendations on cap for DTH platform services

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The authority also said that MIB should not put any artificial restriction on the licence condition for DTH operators

exchange4media Staff May 27, 2020 12:42 PM

Will TRAI’s recommendations for BARC set the stage for more disruption?  

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While BARC has said it’s still reviewing the recommendations, many industry experts believe the rating system shouldn’t come under TRAI’s purview

Sonam Saini Apr 29, 2020 9:00 AM