afsar-zaidi
Afsar Zaidi?blur=25

Zaidi, Co-Founder and CEO at HRX says the brand will now foray into the Dubai market. He talks to exchange4media on expansion plans and brand associations

Tasmayee Laha Roy Apr 2, 2019 9:00 AM

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Afsar Zaidi, Co-Founder & CEO, HRX, who is also the Managing Director of Exceed Entertainment, had a chat with exchange4media on his visions and game plan for HRX to achieve their turnover goal of Rs 500 crores, as well as his plans for Exceed and more

Misbaah Mansuri Feb 23, 2018 8:54 AM

Decoding the brand endorsement matrix: What works and what doesn’t?blur=25

There are ads where celebrity endorsers perfectly match the traits of the brand, while there are others where the image of the endorser falls low in terms of relatability. exchange4media finds out what makes a celebrity endorsement work

Sarmistha Neogy Oct 23, 2015 8:07 AM