aeo

From Share of Voice to Share of Model: Marketing’s next big shift?

Marketing's next big shift?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

From SEO to GEO to AEO: How evolving optimisation models are redefining marketing

SEO, GEO?blur=25

As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world  

Anuja Jain Sep 15, 2025 10:37 AM