advertising-measurement

The Exit Interview: Shashi Sinha gets candid on Omnicom, IPG and what comes next

Shashi Sinha Reflects on His Journey and Future After Omnicom?blur=25

In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter

Noor Fathima Warsia Jul 30, 2026 1:50 PM

When the Currency Disappears: Why TV ratings are the lifeblood of television advertising

Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass

Prabhakar Mundkur Jul 8, 2026 1:37 PM

CTV moves into mainstream media plans, but measurement remains the missing link

Connected TV Advertising in India: Bridging the Measurement Gap?blur=25

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM

How AI measurement could redraw digital ad economics

How AI measurement could redraw digital ad economics?blur=25

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

Are ad budgets keeping up with the shift from TV to streaming?

Shift from TV to Streaming?blur=25

A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM