acquisition-costs

Real estate marketing spends surge, but are returns keeping pace?

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Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros

Sunidhi Vijay May 8, 2026 9:18 AM

Google AI Overviews hit BFSI search visibility, raising digital acquisition costs

Google AI overviews squeeze BFSI search visibility, push up digital acquisition costs?blur=25

As per industry estimates, search & performance marketing costs for BFSI advertisers are up 20–30% YoY, with overall digital customer acquisition costs rising 25–40%

Sunidhi Vijay Feb 4, 2026 8:44 AM

AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%

AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%?blur=25

Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery

Sunidhi Vijay Jan 13, 2026 9:00 AM

FMCG search economics shifts as AI overviews inflate acquisition costs by up to 40%

FMCG, search economics?blur=25

With increasing costs and discovery becoming competitive, FMCG brands are moving from driving traffic to owning the answer, and are creating crisp, structured content that Google can easily pick up

Sunidhi Vijay Dec 8, 2025 8:43 AM