2027-advertising-outlook

No dip in festive ad spends, FMCG and BFSI lead momentum: Publicis Media's LD

Publicis Media's LD Discusses Resilient Festive Ad Spending Trends?blur=25

FMCG, BFSI and fintech are driving festive advertising momentum, while brands increasingly prioritise measurable returns, digital, CTV and commerce-led campaigns, says Lalatendu Das

Tasmayee Laha Roy 1 hour ago