From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up

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Industry heads opine that brands are treating IPL campaigns like a media buy and not a storytelling opportunity; brands are playing it safe and avoiding bold bets

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From stand-up to lifestyle collabs, these campaigns stood out for visibility and the authentic, seamless way brands were woven into creators’ stories

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