In its statement to e4m, IBDF said it had been relentlessly following up with the government on the issue, making sustained representations on behalf of broadcasters

Imran Fazal Aug 14, 2026 7:20 PM

However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC television ratings

Imran Fazal Aug 14, 2026 6:42 PM

Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework

Imran Fazal Jul 17, 2026 8:25 AM