e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

e4m by exchange4media Staff
Updated: Aug 19, 2017 8:25 AM

The week from August 14–18 started on a patriotic note with brands like Ola, CNBC Awaaz, Badshah Masala, among others coming forward to initiate meaningful and engaging conversations on the occasion of Independence Day. Next up was a spotlight on the effect of GST on ad revenues across various sectors like television, radio, print, etc. post July. Mid-week saw the potential impact of ad fraud in India and how much it could cost marketers, if not curtailed. The week concluded with an optimistic OOH sector hoping for a fruitful festive season despite the triple whammy of GST, RERA and demonetization.


Here’s a recap: 


Brands touch hearts this Independence Day




Ad revenue dips by up to 25% in July due to GST teething problems




Ad Fraud in India could cost marketers USD 350 million




OOH sector hoping for festive cheer


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