‘Women in PR need real inclusion, not just representation’

Women have played a huge role in shaping the communications industry, even if their stories haven't always been at front. The industry has several remarkable women whose talent shape our world, often blending empathy with innovation in ways that make communication more real, more inclusive, and more powerful for everyone. 

In this Women Achievers series, we honour and celebrate the achievements and innovation of an emerging PR professional and entrepreneur, Rajeshwari Singh,
Co-Founder & CEO, deQollab who is shaping the industry’s narrative, driving meaningful change, and creating positive impact. She was bestowed with the ‘'Emerging Entrepreneur of the year’ award at the 5th edition of e4m PR & Corp Comm Women Achievers' Awards 2024.

Excerpts:

1. How has your journey been in the communications industry? Share your experiences and challenges as a woman leader.

It’s been quite the ride — from working in traditional PR agencies where media coverage was king, to being part of a VC firm and seeing how storytelling can drive real value. That’s actually what pushed me to start deQollab. I saw a gap — startups and investors needed deeper, more strategic communication, not just press releases.

As a woman leading a company in this space, the challenges have been real. From being underestimated in boardrooms to balancing the emotional labour that leadership demands, it hasn’t always been easy. But it's also made me more grounded and clear about the kind of culture I want to build — one that’s collaborative, kind, and bold.

2. What changes have you seen for women in the workplace over the years, and what still needs to change?
   There’s definitely been progress. Today, you see more women in leadership, more conversations around flexibility and mental health, and better policies on paper. But there’s still a long way to go.

What we still need is deeper systemic change — real inclusion, not just representation. Things like better maternity return policies, more support for caregivers, and most importantly, a shift in how we define leadership. It shouldn't always be loud and assertive — empathy, intuition, and collaboration are powerful too.

3. What qualities do you think women need to succeed in PR and comms today?
   I’d say confidence in your own voice is key. This is an industry where you’re expected to guide people — founders, CEOs, sometimes entire organisations — through uncertain territory. You need to believe in what you bring to the table.

Also, being curious and staying updated helps. Communication is changing fast — from traditional media to digital-first storytelling. And of course, empathy. The best communication is human — and that starts with listening.

4. What would you say to companies that want more women in leadership roles?
   Make it real. Don’t just have diversity on paper. Create a culture where women can grow without feeling like they’re constantly proving themselves. That means more flexible policies, clear growth paths, and leaders who sponsor and champion women, not just mentor them.

Also, stop expecting women to lead like men. Let them bring their own leadership styles to the table. That’s where real change begins.

5. What advice would you give to young women starting out in this industry?
   Trust your instincts. It’s easy to get caught up in how things are “supposed” to be done, but your perspective matters. This industry needs fresh thinking — and that often comes from asking the tough questions, or offering a different way to tell a story.

Find people who support you, learn from every experience, and don’t be afraid to pitch ideas — even the wild ones. That’s where the magic happens.

6. And how does it feel to be a winner at the 5th edition e4m PR & Corp Comm Women Achievers Awards 2024?
   It feels surreal and honestly very special. Recognition like this makes you pause and look back at the journey — the late nights, the tough calls, the wins that didn’t make headlines. I’m grateful for the people I’ve worked with, and for the chance to build something meaningful with deQollab.

This award is a reminder that we’re on the right path. And that there’s still so much more to do, and build, and learn.