‘The integration of digital PR with traditional has presented new dynamic opportunities’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Sejal Mehra, Account Executive, Archetype India, deliberates on the increase in ways of communications and related strategies
The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.
The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.
In today’s series, we speak to Sejal Mehra, Account Executive, Archetype India.
How does it feel to be recognised and honoured for your contribution to the industry?
In a word, surreal! Thinking about being a recipient of this reputed accolade is unbelievable. This could not have been possible without the people I work with who have supported me at every step and are a constant source of inspiration. This recognition is a testament to the hard work I have put in and what will hereon drive me to keep creating the magic that I do with my work.
Recognitions like these give us the motivation to manifold the efforts we put in our work. It is undoubtedly gratifying to see how the industry is expanding dynamically and these awards are proof of it. Here’s to together growing the communications industry!
What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?
One of the key trends I have noticed is how communications is becoming increasingly data-driven. Data analytics have become a major contributing factor in creating winning strategies and partnering them with the right platforms to achieve the desired results. Gradually rise in the involvement of data will help us unleash the full potential of PR.
Additionally, the integration of digital PR with traditional has presented new dynamic opportunities. There is a spurt in the number of ways communication can happen and tailoring these strategies for each client has become easier than ever.
What is that one industry lesson/ experience that you will carry with you throughout your career?
As Stephen Hawking once said, “Intelligence is the ability to adapt to change” and oh how working in PR has taught me that! Working in communications is not a cakewalk and, on some days, you are faced with challenges you cannot foresee. It might be a crisis that you must avert or a topical trend you must act upon with agility. These hurdles have taught me how to think on my feet, respond quickly and act accordingly. It is one of the greatest learnings that I will remember at each step of my career.
Where do you see yourself in the next five years?
If you ask me for a step-by-step plan for the next five years, I may not really have an answer because I have learnt that life rarely goes according to plan. But if I had to encapsulate how I see myself in the near future, it would go something like this. In five years, my goal is to successfully keep expanding my skill set through constant learning. As the industry grows, and I grow with it, we must not forget the importance of upskilling. I would like to see myself as a compassionate leader and a passionate communicator.
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