Bharat Express News Network has announced the appointment of journalist from Jammu & Kashmir, Yana Mir as its Senior Anchor. In addition to the news and current affairs from Jammu, Kashmir & Ladakh, Yana Mir will also be looking into prominent national news in her new role.

Prior to joining Bharat Express, Yana Mir was Bureau Head of ITV Kashmir, based out of Srinagar, and has also worked as an Editor for The Real Kashmir and TRK News. She has also been known as the First YouTube Vlogger from Kashmir and has been actively highlighting the plight of Kashmiri women and youth through her ground zero reports.

She has also been a TEDx Speaker from Polo view, Srinagar and an active advocate for the displaced Kashmiri Pandits.

Commenting on the appointment, CMD & Editor-in-Chief, Bharat Express, Mr Upendrra Rai, said, “Ms Yana Mir is a promising and talented journalist from Kashmir. Her ground-breaking work, especially for youth & women in the valley is highly commendable and I am pleased to welcome her to our channel.”

Nishant Nayyar has joined Kaya Limited as Vice President and Head of Marketing. He has shared the information on his LinkedIn profile.

“Super stoked to share that I’m starting a new position as Vice President and Head of Marketing at Kaya Limited!,” he wrote.

Nayyar was earlier the Head of Marketing at Narayana Health. He joined the company in November 2021. Before joining Narayana, Nayyar was with DayToDay Health.

In the past, he has worked with Credihealth and Pearl Academy.

Maneesha Khanna has been elevated to Senior Director- Global Media Capability Lead, PepsiCo GBS. She was earlier Director-Global Design Lead- Media, Data and Commercial Capabilities. The information was shared by Khanna on her LinkedIn profile.

“I’m happy to share that I’m starting a new position as Senior Director & Global Media Capability Lead at PepsiCo GBS. We’re in the middle of a massive transformation in Media & Marketing at PepsiCo and I’m delighted to be a part of the engine that drives this growth for our much loved brands!,” she wrote in the post.

“Media is a huge competitive advantage for our business! We are engineering growth & efficiency with a strong suite of data driven media capabilities and PepsiCo GBS will scale these to bigger, bolder heights globally!,” mentioned Khanna.

Khanna was earlier Marketing Director-Audience Strategy & Consumer Data, North America.

Khanna has been associated with the company for more than a decade now. She joined PepsiCo in June 2013 as Associate Director- Consumer Engagement & Digital Marketing.

Entravision Agency has appointed Deepak Makkar to lead the North India business.

With more than a decade of experience in digital advertising, Deepak is poised to make a significant impact on our digital initiatives and growing the presence of Entravision in northern part of India.

His previous role was as Regional Manager at Times Internet, where he managed regional revenue and digital advertising for brands like Indiatimes, MensXP, and iDiva, underscores his expertise in display, performance, textual, and video content concepts.

On the appointment, Pranay Chowdhary, Head of South Asia said: " We are delighted to extend a warm welcome to Deepak as a valuable addition to our team. With an impressive decade-long career in the industry, we are excited about the opportunities to expand our presence and client base in the Northern region of India. Deepak's visionary outlook and strategic sales approach will play a pivotal role in driving the company's growth in India. The synergies between his capabilities and our services are poised to greatly benefit numerous brands and agencies across the country."

On the appointment, Deepak said: “Entravision (Media Donuts) is a strong media platform in 40 countries across the globe. Excited to work alongside one of the strongest ad tech teams and niche reseller portfolio plus the mobile DSP SMADEX coming to India which has seen huge success back in SEA.”

Posterscope, the OOH agency from dentsu India, has appointed Pallavi Patil as Vice President - Strategy.

In her new role, Pallavi will focus on delivering a fresh perspective to the agency’s strategic expertise combined with a rich blend of innovation to clients in the OOH space. She will report to Imtiyaz Vilatra, Managing Director, Posterscope India.

She will also oversee clients nationally and empower strategy across Out-of-home, Retail, Activation, and Rural marketing verticals.

With a career spanning over 18 years, Pallavi has worked with Kinetic Worldwide (GroupM), TNS (Kantar), Nielsen, Confederation of Indian Industry (CII) & Force Motors. Prior to joining dentsu, Pallavi was leading strategy as AVP with Madison OOH.

Commenting on Pallavi’s appointment, Imtiyaz Vilatra said, “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her onboard and am certain she will be instrumental to further scale our growth momentum.”

Pallavi Patil added, “Embracing new opportunities, I step into this position with elation as I join Posterscope India. With experience as my guide, I am ready to contribute, learn, and thrive with the team in this exciting journey of growth and innovation.”

Chandrahas Shetty has been appointed as the Head of Demand, India at Magnite.

In a LinkedIn post, he wrote: I am thrilled to announce that I've embarked on a new journey as Demand Facilitation Lead, India at Magnite!

The past two months have been filled with incredible opportunities, and I'm deeply grateful for the unwavering support and encouragement I've received from all of you.

I'm incredibly excited to be part of the dynamic Magnite family and want to express my heartfelt thanks to Priyanka Bajaj and Gavin Buxton for their trust and support.

He was earlier with MediaMath as Director-Partnerships.

Shetty has years of experience in digital advertising.

He was earlier Senior Client Partner with Oracle and was Agency Head - IPG, DAN & Omnicom at Hotstar.  

Edtech company BYJU’S has appointed Arjun Mohan as its new Chief Executive Officer (India) as incumbent Mrinal Mohit stepped down after close to a decade with the company.

Mohan was previously the Chief Business Officer at BYJU’S who left to join UpGrad India as its CEO. He spent six months working as a consultant for edtech companies before rejoining BYJU’S as its CEO.

In a mail to the employees, Byju Raveendran reportedly announced the news of Mohan’s return to the company and Mohit’s departure.

The developments come at a time when the edtech company is beleaguered by employee layoffs, lender commitments and a liquidity crisis.

Mohan replaces Mohit in a “well-defined transition plan,” said Raveendran’s mail to the employees, adding that the company is committed to its sustainable expansion “amidst transformational changes for an exciting new phase.”