Dentsu India appoints Abhirup Datta as CEO – Sokrati

Dentsu India has announced the appointment of Abhirup Datta as CEO – Sokrati. He will continue to report to Anita Kotwani, CEO – Media, South Asia, dentsu.

Datta has been given the new role, in addition to his existing role as CEO, Performance Practice, reports stated.

The changes come in the wake of Nilesh Gohil, former CEO of Sokrati, stepping down from dentsu to explore new opportunities. 

With deep expertise in performance marketing and analytics, Datta is set to lead Sokrati into its next growth phase, focusing on innovation, expanding its reach and reinforcing its industry leadership to deliver superior client outcomes.

Meanwhile, Prajaktta Gosavi, Head of Performance Delivery Practice at dentsu India, will now lead integrated solution delivery for the Performance Practice across Sokrati, iProspect, Carat and dentsu X. Reporting to Bhasker Jaiswal, COO – Media, dentsu, she will work closely with the leadership to streamline operations, enhance efficiency and ensure seamless client service.

Anita Kotwani, CEO – Media, South Asia, dentsu, said, “Abhirup has consistently demonstrated exceptional leadership and has been instrumental in driving transformative growth in the performance practice in his previous stints. He has already begun creating an impact at Sokrati, driving innovative solutions that elevate our Performance Marketing 2.0 narrative through forward-thinking ideas and pioneering products with a first-mover advantage in the industry. We are equally excited about Prajaktta stepping into her new role. With her proven expertise in integrated client solutions and operational excellence, I am confident she will play a critical role in enhancing delivery and driving seamless collaboration across our performance marketing ecosystem.”

Abhirup Datta commented, “I’m excited to take on the role of CEO, Sokrati, and grateful to dentsu India for their trust. This is a pivotal time to accelerate the company’s vision by driving innovative Performance 2.0 solutions in digital marketing. Dentsu’s customer-centric approach perfectly aligns with my own, and I look forward to collaborating with industry-leading talent to propel Sokrati’s growth. With the algorithmic era upon us, we’re well-positioned to deliver exceptional client outcomes and build a meaningful, impactful future.”