Talking ad seals the deal for Volkswagen

Building innovation of a talking ad in the print medium helped Volkswagen achieve 12 per cent of its annual sales target in a single day

exchange4media Staff May 28, 2012 2:22 AM

What went behind Gillette Mach 3’s W.A.L.S?

In the e4m series, MediaCom Global Award Winners, this week the deliberation is on Gillette’s Women Against Lazy Stubble...

exchange4media Staff May 1, 2012 8:02 PM

Gillette Mach 3: Women Against Lazy Stubble...

One of the most successful campaigns from India in recent times, Gillette’s WALS initiative triggered a debate about shaving among Indian men and resulted in a sales increase of 38 per cent and a 35 per cent increase of market share for Gillette...

exchange4media Staff Apr 9, 2012 2:03 PM

T-Mobile UK - Life's For Sharing Dance Campaign

By creating a dance event that became great content for people to pass on, MediaCom helped T-Mobile successfully realize its “Life’s for sharing” motto.

exchange4media Staff Mar 26, 2012 2:03 PM

Dell Heroes

<strong>Awards Won:</strong> M&amp;M Global 2010 Award for the Best Campaign for Reaching Business Decision Makers

exchange4media Staff Mar 5, 2012 1:23 PM