Zoom announces channel revamp

The Bollywood entertainment channel has launched new packaging and content line up in order to target their younger audience

e4m by exchange4media Staff
Updated: Jun 27, 2015 2:10 PM
Zoom announces channel revamp

The Times Network channel, Zoom, has rebranded itself and planned a new content line-up along with their new tag line ‘Turn On’. In addition to Bollywood news, Zoom will also showcase new trends curated from the Hindi film industry. Speaking on the subject, M K Anand, MD and CEO – Times Network, said, “The Times Network is a unique bouquet of channels which cater to the top 2% of Indian television viewers - the discerning, top-end, premium audience. Zoom’s innovative new media inspired format and its revamped and on-air packaging will reflect this. We have always been close to Bollywood and will continue to do so with content that reflects the latest and trendiest that Bollywood has to offer with our own twist.”

In addition to the new look, the channel has also announced actress Kangana Ranaut as their new brand ambassador.

“We are delighted to work with Kangana as the face of our new avatar. She has made a mark in Bollywood as the first real female superstar purely on her own grit and confidence. The choice of the brand ambassador reflects our new brand philosophy. We promise to inspire and lead our consumers to Turn On the next best version of themselves - to live more and better,” said Anand.

Sunder Venkatraman, Vice President and Product Head – Zoom, said, “Content strategy on Zoom centres around ‘trends’ and 'youth', which are the hottest genres on social media today. The new offerings on Zoom will be shorter format – more like the T-20 of entertainment. They will vary in duration from a minute-and-a-half to seven or eight minutes to longer formats of 20 minutes; there is no fixed duration. But what is certain is that the content will really be Bollywood through fashion, gossip, style, humour, news, music, relationships and more.”

Venkatraman went on to describe the revamp as a fresh look and feel-young packaging. He added, “It is about small innovations with great impact. For instance, a progress bar has been used for the first time ever on television.”

The new look of Zoom has been designed by Mayur Tekchandaney of Briefcase along with the internal team at Zoom.

As part of the revamp, the channel has also created a music video composed by duo Sachin-Jigar titled Hotel Zoom. The video has been shot by Hollywood director, Harvey Brown with vocals by Anuskha Manchanda.

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