Zee Anmol rules overall & rural market, Star Plus leads in urban market: BARC week 33

In top five programmes, Dance Deewane climbed up in both overall and urban markets where Naagin 3 continues to lead, Kumkum Bhagya leads rural

e4m by exchange4media Staff
Published: Aug 23, 2018 3:36 PM  | 2 min read

Zee Anmol continued to lead the top position in the U+R market in Week 33 of Broadcast Audience Research Council (BARC) India data by registering 760 million impressions. Star Utsav and Star Plus bagged second and third positions with 702 million impressions and 659 million impressions respectively.

Colors’ ‘Naagin-3’ continued to lead the list of top five programmes with 14.9 million impressions, followed by Zee TV’s ‘Kumkum Bhagya’ on second spot with 12.5 million impressions followed by Dance Deewane on third spot with 11.7 million impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai and Zee Anmol’s Kumkum Bhagya stood at number four and five with 11.4 million impressions and 11 million impressions respectively.

Hindi GEC Urban 
Star Plus maintained its leadership position in Urban GEC market with 452 million impressions. Colors stood at number two with 400 million impressions. Zee TV, Sony Entertainment Television and SAB TV bagged the third, fourth and fifth spots with 355 million, 340 million and 330 million impressions, respectively.

Colors’ ‘Naagin-3’ led the top five programme list with 9.9 million impressions followed by Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ on the second slot with 8.1 million impressions and Colors’ Dance Deewane on the third spot with 8 million impressions. Zee TV’s Kumkum Bhagya and Sab TV’s Taarak Mehta Ka Ooltah Chashma bagged fourth and fifth spots with 7.5 million impressions and 6.6 million impressions respectively.

Hindi GEC Rural

Zee Anmol garnered the first position with 599 million impressions followed by Star Utsav on the second position with 500 million impressions and Sony Pal on the third position with 438 million impressions. Rishtey and Dangal TV bagged fourth and fifth position with 385 million impressions and 321 million impressions respectively.

Zee Anmol’s Kumkum Bhagya bagged the first spot with 8.9 million impressions followed by Sony Pal’s Taarak Mehta Ka Ooltah Chashma on the second spot with 6.3 million impressions while Star Utsav’s Rabba Ve stood on the third position with 6.3 million impressions. Zee Anmol’s Mahek and Zee TV’s Kumkum Bhagya grabbed fourth and fifth positions with 6 million impressions and 5 million impressions respectively.

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