Republic TV Double Exit poll show gets 19.8mn watch minutes
#RepublicExitPoll recorded a whopping 221 million impressions, with 23.7 K tweets in a few hours, a Republic TV release said
Republic TV has successfully translated its leadership on Broadcast to Digital by creating a huge presence across all smartphones in the country through an extensive distribution across large OTT platforms, telco OTT apps and OEMs, the network has said in a press release.
The Republic TV Double Exit poll show that was aired on May 19 has set a new record in terms of traction and engagement witnessing a dramatic spurt leading to 19.8 million watch minutes, the release said.
The double exit poll on Republic TV also managed to engage a wider audience on social media. Hashtag #RepublicExitPoll recorded a whopping 221 million impressions, with 23.7 K tweets within a few hours, the release said. This generated immediate and widespread engagement on the digital space across 14 countries and 23 states in India, including the National Capital Region, Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu and Uttar Pradesh.
“News and sports categories have been the driving force for video consumption across AVOD Platforms. News is here and now and video news access across devices makes Republic TV the most accessible news brand. Our teams have worked hard on building capacity and technology to offer a native user experience with Ad Serving (SSID) capability. The demographic profile across our own platforms are extremely young with 60% of the audience under the age of 35. We are extremely confident that this will build a yet another strong platform for advertisers to reach the younger, aware, informed and engaged audiences,” Vikas Khanchandani, Group CEO, Republic Media Network said.
Republic Media Network conducted a first-of-its-kind – a double exit poll with action-packed live analysis from CVoter and Jan Ki Baat.
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