Prasar Bharati announces manpower audit of DD & AIR

The public broadcaster will be assisted by EY India, which will lay out the future blueprint.

by exchange4media Staff
Published - Nov 23, 2018 8:30 AM Updated: Nov 23, 2018 8:30 AM
PrasarBharti

Public broadcaster Prasar Bharati has announced that it has kick-started the long-awaited manpower audit of the organisation in a bid to realign its workforce.

Tweeting about the development, Shashi Shekhar Vempati, Chief Executive Officer at Prasar Bharati, shared, “The 151st Board Meeting of Prasar Bharati held earlier in the week was one of the most productive meetings on the wide range of issues on which decisions were taken. An important and long pending decision was on the manpower audit recommended by Sam Pitroda Committee.”

“Happy to share that we are finally kicking off manpower audit of Prasar Bharati, encompassing Doordarshan and Akashvani AIR, over the next many months. We will be assisted by EY India in this project which will lay out the future blueprint for India’s public service broadcaster,” the tweet read further.

As per some reports, Prasar Bharati is facing multiple manpower challenges. Several employee cadres at the public broadcaster have not seen promotions in a long time. Also, there has not been a fresh intake of younger employees; the last recruitment programme took place in 1996

According to the 2014 Sam Pitroda report, Prasar Bharati reportedly had 33,800 employees and a sanctioned strength of 48,022—the highest in the world for a public broadcaster. While BBC (British Broadcasting Corporation) had staff strength of 16,858, public broadcasters of Japan and China stood at 10,000 each.

Doordarshan currently operates 23 television channels and a free-to-air direct-to-home platform. AIR meanwhile, has 420 radio stations, including FM channels, local radio stations, Vividh Bharati stations and five community radio stations. 

The Sam Pitroda Committee was constituted by UPAII and it submitted its recommendations with the government in January 2014.  It had recommended a comprehensive manpower audit to map Prasar Bharati’s staff requirement while noting that it has a workforce which is much bigger in size as compared to public broadcasters in other countries.
 

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