ITF rescheduled: Courtesy revised DAS deadline

“At this stage, our priority is to ensure that we put in all the industry might behind digitisation,” says IBF President Uday Shankar

by exchange4media Staff
Published - Sep 14, 2012 8:57 PM Updated: Sep 14, 2012 8:57 PM
ITF rescheduled: Courtesy revised DAS deadline

In view of completion of the first phase of digitisation across metros, Indian Broadcasting Foundation (IBF) has decided to reschedule the dates for the Indian TV Fest ’12 (ITF 2012).
It was earlier scheduled to be held in Goa between November 2 and 3, 2012.

Digitisation of cable TV is the next step forward for the Indian TV industry. Measures have been taken that no further delays happen in the implementation with the Ministry of Information and Broadcasting and the broadcast industry taking keen interest in the same. IBF, the sole governing body for broadcasters in India, has decided to channelise its focus and all its might towards ensuring a successful roll-out of digitisation.

Announcing the rescheduling, Uday Shankar, IBF President and STAR India CEO said, “We, at IBF, are committed towards the successful implementation of digitisation. At this stage, our priority is to ensure that we put in all the industry might behind digitisation so that it is successfully completed by the sunset date of November 1, 2012. We understand the importance of this date for the television broadcasting industry; hence IBF has deferred ITF to a new date.”

“I would also like to add that from the time we announced Indian TV Fest’12, we have received encouraging support from industry peers, sponsors, media and delegates who have registered with us. This overwhelming response is an indication to the enthusiasm and interest for the festival. ITF has been rescheduled to a later date and will be conducted as planned,” he added.

The rescheduled dates for the festival will be announced shortly.

While the industry is bracing itself to usher in an all new era, many members of the broadcasting industry, its allied industry and the Ministry of Information and Broadcasting (MIB) are likely to be busy with last minute execution and operational details. IBF received many requests to reschedule the dates of the festival. Being a representative body of the industry, IBF has decided to take the decision that is going to be appreciated by all beneficiaries.

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