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ETV Network completes 25 years

The journey began way back on 27th August 1995 when the network launched the first channel, ETV Telugu

e4m by exchange4media Staff
Published: Aug 27, 2020 3:54 PM  | 2 min read
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The journey that began in 1995 went on to set new benchmarks in the regional broadcast arena, making ETV as one of the popular television channel networks.
Eenadu Television Pvt Ltd, popularly called ETV Network, has successfully completed 25 years presenting diverse content and in-depth infotainment to enthrall viewers. The milestone assumes significance in terms of several benchmarks and standards that the network had set consistently. ETV Network is also the first Indian private satellite channel to establish a state-of-the-art private earth station in the country for robust up-linking facility.

The journey began way back on 27th August 1995 when the network launched the first channel, ETV Telugu – the maiden Telugu infotainment channel, tapping the cultural ethos and striking a chord withmillions of viewers. Spearheading the growth of the regional television channels in India, ETV Network has the distinction of being South India‘s first 24 hours entertainment satellite television channel. The launch of ETV Telugu contributed to the rapid growth of cable and satellite penetration in the then Andhra Pradesh, ushering an unprecedented upswing in the C&S households.

ETV Network went on to command a prominent position through high-quality entertainment and responsible journalism. Today, ETV Network owns a bouquet of seven Telugu Standard Definition (SD) channels, of which three are High Definition (HD). These channels include — ETV Telugu (General Entertainment), ETV - Andhra Pradesh and ETV-Telangana - (News & Infotainment) ETV Cinema – Telugu filmy entertainment, ETV Plus – dedicated to comedy genre, ETV Abhiruchi – food & cookery and ETV Life - the health and lifestyle.

ETV has been high on innovative television programming and concepts, be it soap operas, cinema-based shows, musical shows, game shows, talk shows, interactive programmes with celebrities or in-depth news and information appealing to all age groups.

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