BARC Week 49: Zee Anmol retains top spot in overall market

Star Plus continues to lead urban market; Zee Anmol too retains leadership position in rural

e4m by exchange4media Staff
Updated: Dec 13, 2018 2:56 PM

Zee Anmol was yet again the leader in the overall market with 847 million impressions, followed by Star Plus on the second slot with 745 million impressions and Star Bharat on the third with 740 million impressions, according to Broadcast Audience Research Council (BARC) India Week 49 data.

In the programme category, Zee Anmol’s Kumkum Bhagya bagged the first slot with 13.9 million impressions, followed by Zee TV’s Kundali Bhagya and Colors’ Naagin3 on number two and three with 13.1 and 12.5 million impressions, respectively. Star Bharat’s Radhakrishn stood at number four with 12.4 million impressions and Zee TV’s Kumkum Bhagya on the fifth with 12.1 million impressions.

Hindi GEC Urban

Star Plus retained its leadership position this week as well with 507 million impressions. It was followed by Zee TV on the second slot with 444 million impressions and Sony Entertainment Television on the third slot with 380 million impressions. Colors and Star Bharat stood at number four and five with 373 million impressions and 370 million impressions, respectively.

Zee TV’s Kundali Bhagya bagged the first position in the programme list with 8.2 million impressions followed by Colors’ Naagin3 on second spot with 8.0 million impressions and Star Plus’ Kulfi Kumar Bajewala on number three with 7.5 million impressions. Zee TV’s Kumkum Bhagya and Star Bharat’s Radhakrishn were on fourth and fifth spots with 7.4 and 6.6 million impressions, respectively.

Hindi GEC Rural

Zee Anmol too continued to lead the rural market with 688 million impressions, followed by Star Utsav on the second spot with 434 million impressions and Sony Pal on the third with 380 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 370 million and 355 million impressions, respectively.

Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 11.6 million impressions, followed by Mahek on the same channel with 8.3 million impressions on second slot and Dangal TV’s Ramayan on three with 7.2 million impressions. Zee Anmol’s Ek Main Aur Ek Tu and Sony Pal’s Taarak Mehta Ka Ooltah Chashma bagged fourth and fifth spots with 7.2 million and 6.6 million impressions, respectively.

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