BARC Top 10 Brands: Amazon’s ad insertions see a 106% rise

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

by exchange4media Staff
Published - Oct 9, 2019 8:52 AM Updated: Oct 9, 2019 9:39 AM

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BARC

Amazon India and Flipkart recently concluded their big festive sales and have managed to get a good response from the consumers. To ensure that, both brands have invested hugely on Television. Ad insertions by Amazon, which has been ranking as the number 1 advertiser for the past two weeks, went up by 106% in week 39 compared to week 38.

In week 38, Amazon India’s ad insertions were at 14889 but in week 39, it rose to 30729. Flipkart which was number 7 in week 38 with 9860 ad insertions, jumped to the third spot in week 39 with 14251 ad insertions. Santoor Sandal and Turmeric continues to maintain its second position with 16039 ad insertions in week 39. It was at 12963 ad insertions the previous week.

In the Top 10 Advertisers’ category for week 39, Amazon Online India Pvt Ltd has seen a massive increase in ad insertions. From the eighth position in week 38 (24374), it shot up to the third position with 43530 ad insertions in week 39. Zee Music has moved out of the list, while Wipro makes an entry at number 10.

Amazon.in saw the single largest day of Prime membership sign-ups, with 66% of Prime members shopping in 24 hours coming from tier 2 & 3 towns. There were more new shoppers online than ever, of which more than 91% came from Tier 2 & 3 towns, as per the company data.

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