BARC Week 23: News18 India topples Aaj Tak in Urban market
The two are followed by India TV, Zee News and Republic Bharat
Published - 1 week ago
Week 23 data is out and though BARC is yet to comment on whether they have neutralized outliers or not, ratings clearly reflect a change in order in the Hindi News Urban audience category.News18 India, according to the latest data available with BARC, has toppled Aaj Tak in the category.
With 6.8 crore weekly impressions, News18 India is above Aaj Tak that stands at No 2 with 5.9 crore impressions. News18 India and Aaj Tak is followed by India TV, Zee News and Republic Bharat in the NCCS All : 15+ Individuals, Hindi News Channels Urban category.
According to Mayank Jain – CEO, Hindi News Cluster, Network18, "News18 India is focused on delivering truly engaging content and formats of programming. This has enabled the channel to grow exponentially and cement its position as the No. 1 news channel in the country. Our primetime line-up is particularly strong with different shows aimed to serving different needs – from the pacy 'Sau Baat Ki Ek Baat' to the explosive 'Aar Paar', from the insightful 'Hum Toh Poochengey' to the hugely popular 'Bhaiyaji Kahin'. As a result, audiences have developed tremendous affinity for the brand which clearly reflects in our viewership numbers."
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