4.5 crore viewers tuned in for Bigg Boss Telugu Season 4 in 1st week of launch

The launch episode garnered 18.5 TVR making it the highest-rated launch episode in non-fiction category, as per BARC data

e4m by exchange4media Staff
Updated: Sep 18, 2020 2:13 PM
Bigg Boss

Bigg Boss Telugu Season 4 launch has garnered a record number of viewers, even surpassing Season 3.

According to BARC data for Week 36, Star Maa continues to dominate the Telugu GEC.

Bigg Boss Telugu Season 4 launch got massive ratings.

The launch episode saw 4.5 crore viewers tuning to Star Maa in the 1st week of launch, according to the data released by BARC India.

The launch episode garnered 18.5 TVR, not only making it the highest-rated launch episode across non-fiction shows of the category (in the BARC universe) but also the highest-rated launch episode in the history of Bigg Boss Telugu (since BB Season 1).

As per the data, Star Maa remains dominant leader in the Telugu general entertainment category with 1122 highest ever GRP’s. StarMaa New Brand identity also saw a growth of 18% this week over the last 4 weeks.

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