RAM Week 42: Fever FM took over Kolkata in addition to Mumbai and Delhi
In Bangalore, Radio City maintained its leadership with an improved 25.4 per cent share
Published - 12-November-2018
In Week 42 of the RAM ratings, Fever FM captured the Kolkata market apart from the usual Mumbai and Delhi. Radio City continued to reign in Bangalore.
In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with 17 per cent share, followed by Radio Mirchi with 14.4 per cent, while Radio City maintained its third spot with 13.3 per cent. Early morning followed by mid-morning and afternoon time band observed the highest listenership on total radio
Fever FM continued to lead in Delhi as well, with 19.3 per cent share in a universe of 16.5 million listeners. Radio City and Radio Mirchi maintained their second and third spots with 13.2 and 12.3 per cent, respectively. Night followed by evening and morning time observed the highest listenership on the radio.
In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with improved 25.4 per cent share, followed by Big FM and Radio Mirchi. Both held on to their spots with 18.6 and 17.2 per cent share, respectively. Afternoon followed by evening and mid-morning observed the highest listenership on total radio.
Interestingly enough Fever FM took over Kolkata in a universe of 9.5 million listeners with a share of 21 per cent. Radio Mirchi which has been ruling this market all this while slipped to the second spot with 19.9 per cent. Big FM retained its third position with improved 17.7 per cent. Morning followed by afternoon and mid-morning time band observes the highest listenership on total radio.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK