RAM Ratings Week 1: Bangalore continues to see highest TSLs
The first week data for 2015 (December 28, 2014 - January 3, 2015) from RAM is in and sees drop in market share by previous week's leaders
The first week data for 2015 (December 28, 2014 – January 3, 2015) from RAM is in. In Week 52 (December 21-27), we saw that Radio City continued its lead in Mumbai and Bangalore, while Fever FM and Radio Mirchi were leading in Delhi and Kolkata respectively. The leaderboard has not changed though there have been some changes in the marketshare, with Radio City and Radio Mirchi losing out on marketshare in some of the cities.
Radio City 91.1 FM’s continued at top spot despite losing 0.5 per cent share over the previous week’s 19 per cent. Big FM was the second most heard with 17.5 per cent share. Radio Mirchi, Fever 104 FM, Red FM, Oye FM and Radio One saw their market share increase slightly. Radio Mirchi (14.5 per cent), Fever FM (13.5 per cent), Red FM (11.9 per cent) saw their share rise, while Radio One (3.1 per cent) and Oye FM (2.7 per cent) saw a drop in market share. Big FM also posted the highest Time Spent Listening (TSL) score in the city of 6.
Fever FM continued to dominate Delhi market with 19.2 per cent share, while Radio City maintained its position in third spot with 12.4 per cent market share. Radio Mirchi maintained its second spot but saw a drop of more than 3 percentage points as market share fell to 13.1 per cent in Week 1.
Kolkatta saw previous week’s top three lose out on marketshare though Radio Mirchi and Big FM held on to the first and second spot respectively. Oye FM with 11.1 per cent marketshare leapfrogged Radio One with 10.3 per cent marketshare to third place. Radio Mirchi had a market share of 19.8 per cent while Big FM saw a market share of 15.7 per cent. Friends FM also saw an increase in market share to 6.4 per cent.
Once again, Bangalore proved to be radio friendly with all the stations showing high TSL as compared to other cities. Radio City’s TSL of 9.16 was the highest among all stations in all cities. In terms of marketshare, Radio City with 23.7 per cent was the highest, followed closely by BIG FM with 21.4 per cent share. Radio Mirchi with 18.4 per cent share was third placed. Fever FM, Radio One and Red FM all saw their shares drop slightly once again after showing some gains in the previous week. Radio Indigo with 1.8 per cent market share was also among the top stations in the city.
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