Cellular Phone advertising in Print dropped by 12% in H1 2005: AdEx study

There has been a 12% drop in cellular phone advertising in the print media in the first half of this year. Ad spends by cellular phone makers had peaked in 2003, after which there has been a steady drop. Nokia continues to lead the list of advertisers.

e4m by exchange4media Staff
Published: Oct 10, 2005 8:00 AM  | 1 min read
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Cellular Phone advertising in Print dropped by 12% in H1 2005: AdEx study
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There has been a 12% drop in cellular phone advertising in the print media in the first half of this year. Ad spends by cellular phone makers had peaked in 2003, after which there has been a steady drop. Nokia continues to lead the list of advertisers.

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Published On: Oct 10, 2005 8:00 AM 
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