Cellular Phone advertising in
Print dropped by 12% in H1 2005: AdEx study
October 06, 2005 |
|
Key Findings:
• 12% dip in advertising spends in the 1st half of 2005
compared to the 1st half of 2004.
• Nokia Corporation tops the advertiser list in Print
in the 1st half of 2005.
• Cellular Phone advertisers prefer Newspapers for advertising.
• National magazines and Maharashtra newspapers are the
choice of Cellular Phone advertisers.
This week, AdEx India looks at the Cellular
Phone category. Let’s take a look at the growth
in Cellular Phone advertising spends during the years 2000
to 2004 in Print media.
|
 |
| |
|
• 2003 observed maximum growth (160%)
• 39% rise in Cellular Phone advertising in 2004 compared
to 2003
Let’s check out whether the category advertising spends
in the 1st half of 2005 show a rise or dip compared to spends
in the 1st half of the previous year in Print. The chart below
gives the answers. |
|
• 12% dip in
advertising spends in the 1st half of 2005 compared to the 1st
half of 2004 in Print media
Let’s look at the Top 5 Cellular Phone advertisers in
Print during the 1st half of 2004 and the 1st half of 2005 |
| |
• Nokia Corporation maintains its Top position in the
1st half of 2005
• Maximum growth is observed in Nokia Corporation’s
advertising spends in the 1st half of 2005 compared to the
1st half 2004
What kind of publications -- Newspapers or Magazines –
was preferred by the Cellular Phone advertisers in the 1st
half of 2005? The pie below gives the answers. |
| |
• 80% of the
advertising spends went to Newspapers
• Magazines got 20% advertising spends
Publications of which states get the maximum Cellular Phone
ads? The chart below gives the answer. |
| |
• National
magazines and Maharashtra newspapers were preferred by Cellular
Phone advertisers in 1st half of 2005
We shall be coming out with similar analyses on other categories
in the coming days. |
| |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
