Serene Productions established just before Adar Poonawalla's collabration with Karan Johar

Adar Poonawalla-led Serene Productions on Monday announced that it has entered into a binding agreement to invest Rs 1,000 crore in Karan Johar’s Dharma Productions and Dharmatic Entertainment (collectively known as “Dharma”).

Through this investment, Serene Productions will acquire a 50% stake in Dharma, with Karan Johar retaining the other 50%.

With this news spreading rapidly, the media and entertainment industry is curious about Serene Productions. Little is known about this firm, and the world is largely unaware of the content production side of the world’s largest vaccine maker, Serum Institute of India

A Google search for the company’s website or CEO yielded no results. It appears that Serene Productions was incorporated with the MCA just days before the deal with Dharma was signed. Notably, Dharma was in talks with Reliance Industries until last week.

Their joint press release on Monday also lacked details about the firm, which is typically included. Even Poonawalla’s quote was carefully crafted: "I am delighted to have the opportunity to partner with one of the most iconic production houses in our nation, alongside my friend Karan Johar. We hope to build and grow Dharma and achieve even greater heights in the years to come."

While Poonawalla could not be reached for comment, sources close to him informed e4m, “This is Adar’s personal investment. Serene was set up by him this month.”

According to a website called Falcone eBiz, which tracks firm registrations, SERENE PRODUCTIONS LLP is registered with the Registrar of Companies (ROC) in Pune, with a paid-up capital of ₹1,00,000.

Insiders indicate that Poonawalla plans to infuse additional funds into Serene later to fulfill his commitment of investing ₹1,000 crore in Dharma