BloombergQuint launches ‘BQ BLUE’, a premium news subscription service

Gets over 7,000 paying subscribers in just over a month; BQ BLUE caters to exclusive, investigative, analytical & insightful market reports in a premium multi-media format

e4m by exchange4media Staff
Updated: Feb 19, 2019 12:09 PM

BloombergQuint has launched BQ BLUE, a premium subscription product. It has got over 7,000 paying subscribers in just over a month of its launch. 

BQ BLUE is a hybrid model, offering a mix of metered and exclusive stories. It gives subscribers the opportunity to access investigative and analytical articles, market reports, insights, as well as opinions of industry leaders and experts in a high-end, multi-media format. 

The service also features BQ Edge, India’s first daily video offering that’s behind a paywall.

BloombergQuint will continue to offer 5 articles free of charge per month, following which, users have the option to avail a quarterly or annual subscription using a host of payment modes. Micropayment options are also available, starting at Rs 18, through Paytm and other payment platforms, with subscribers also being able to read now and pay later, using Simpl.

Subscribers will also have access to exclusive Bloomberg Businessweek content. 

Anil Uniyal, CEO, BloombergQuint said: “BloombergQuint has always strived to uphold the promise of quality, accuracy, and integrity in business journalism. BQ BLUE is a big step forward in our attempt towards achieving that goal. Through insightful industry stories, podcasts, data-driven analytical articles, and more, delivered directly and regularly at their fingertips, we can keep our subscribers constantly updated on all that is going on in the business and financial sector of India. This in-depth analysis helps them make real-time decisions.”

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