BBC Worldwide expands its advertising sales team in Asia

John Williams has been appointed Vice President, ASEAN & India, and will be based in Singapore. Katy Xu takes on the role of Vice President, Greater China & North Asia, located in Hong Kong

e4m by exchange4media Staff
Updated: Sep 3, 2014 7:57 AM
BBC Worldwide expands its advertising sales team in Asia

BBC Advertising, part of BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), is boosting its ad sales team in Asia to make the most of growth opportunities in the region.

In response to a strong growth forecast in advertising revenue in Asia-Pacific and combined with a global ad sales strategy to get closer to customers and identify new cross-platform opportunities, two new roles have been created within the Asia leadership team. The decision reflects the desire to build on existing success of BBC Advertising in Asia and a commitment to investment in this growth region, with a focus on key priority markets of China, Korea, Japan, India and fast-track SE Asia.

John Williams has been appointed Vice President, ASEAN & India, and will be based in Singapore. Katy Xu takes on the role of Vice President, Greater China & North Asia, located in Hong Kong. Both have taken charge of their new roles from today, September 1, 2014 and will report directly to Sunita Rajan, EVP Advertising Sales, Asia, BBC Worldwide.

Williams has relocated to Asia from New York, where he was previously VP, International Advertising for BBC Worldwide North America. Xu, currently Regional Director, Hong Kong & Greater China, takes on an expanded role with responsibility for more markets.

Commenting on the development, Sunita Rajan said, “With their knowledge and valuable experience in operating across both mature and emerging markets, John and Katy will lead our region to further growth. I am looking forward to working with them to drive the strategic direction and new business across Asia-Pacific.”

John Williams said, “I am excited about this opportunity to work in one of the most exciting regions in the world with a new team eager for continued success, representing a suite of BBC products that are both in demand by audiences and advertisers alike.”

Katy Xu added here, “BBC is already a successful brand in countries across Asia and I am looking forward to building partnerships in new and existing markets to take our ad sales business to the next level.”

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