Tekno Point digitalizes customer experience for Finserv MARKETS

Finserv MARKETS, Bajaj Finserv Direct’s market place platform, is a digital marketplace that offers loans, insurance, investments, payments, and lifestyle products

e4m by exchange4media Staff
Updated: Mar 27, 2020 4:30 PM
Tekno Point

Tekno Point, a market leader in digital transformation services and partner to Adobe Solutions is pleased to announce the successful implementation and integration of Adobe Solutions for Bajaj Finserv Direct’s market place platform Finserv MARKETS.

Finserv MARKETS is a comprehensive digital marketplace that offers loans, insurance, investments, payments, and lifestyle products. To provide the client with a robust platform, Tekno Point empowered the platform with the implementation of Adobe AEM and Analytics.

Right from code standardization to caching and performance, SEO implementation to performance and security, improving home page load time to content structure optimization, Tekno Point managed a complete AEM Site optimization for the client. To understand customer behaviour and enhance their experience on the application Tekno Point used digital analytics. In order, to personalize customers' experience to maximize revenue on the website adobe target was deployed.

With this project, Tekno Point has revolutionized customer experience to a newer level for Finserv MARKETS by reducing its market time by 40%. The solutions provided by Tekno Point helped in, to scale the platform into a fast, intuitive, and targeted marketplace. These solutions aimed to move the Finserv MARKETS to an agile go-to-market approach by improving its publishing and loading speed and taking it from three products showcasing website to 30 products. The solution deployed also helped Finserv MARKETS application to track its real-time page impressions by generating intricate details about website visitors and helped to convert product landing pages to pre-approved offers, offering customers intuitiveness and speed.

With the implementation of Adobe Experience Cloud by Tekno Point, Finserv MARKETS have reduced time to market, improved customer satisfaction and added to the efficiency of the business.

"We only had a 3-month window to deliver the website displaying 30 products across lending, insurance, investment, and EMI cards with engaging content and exploratory tools, and that's what Tekno Point did for us," says Avinash Dhane, Senior Manager – Digital Marketing and Innovations, Bajaj Finserv Direct Limited. "We have witnessed a 40% decrease in time needed to create landing pages and take them live. In our view, any other content management system or solution could not have done that."

"Finserv MARKETS features multiple product-specific journeys with new journeys added regularly. It needs to offer the flexibility of adding new performance parameters without affecting the existing implementation", says Himanshu Mody, CEO of Tekno Point.

Tekno Point has done various projects for some of the prominent business domains in India like Insurance, NBFC, Home décor, retail eCommerce.

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