Prasanth Kumar honoured with ‘Network Head of The Year’ title at e4m Media Ace Awards 2024

The exchange4media Group hosted the eighth edition of e4m Media Ace Awards on November 11 at a glittering award ceremony in Mumbai. At the glamourous awards night, Prasanth Kumar, CEO - South Asia at GroupM, was honoured with the ‘Network Head of The Year’ title. The award ceremony was graced by industry luminaries including top leaders and experts from the advertising and marketing world.

The ‘Network Head of The Year’ award is given to the Head (CEO or COO) of a parent network who has contributed towards delivering premium service, driving growth of the organization and enhancing the industry at large.

On receiving the award, Prasanth Kumar thanked all his bosses and colleagues in shaping his journey and make him what he is today. "Thank you so much for this honour. There are a lot of people to be thanked, clients, colleagues to everyone. I like to thank my bosses, my colleagues and partners, they have been a book, helping me in my journey. I would like to thank my team, e4m and the jury for this honour", PK said.

Prasanth Kumar, or PK as he is fondly called by industry colleagues, has over 25 years of experience in the industry. PK is known for his vision, determination, willingness to take risks. He leads operations across India, Sri Lanka and Bangladesh. With a transformative vision and leadership, GroupM has expanded remarkably, adding hundreds of new clients, and growing its market share in India by 8%. The GroupM veteran has served the company in several leadership roles. Under his leadership as the CEO of South Asia, a role he took in 2019, the company has only excelled in growing leaps and bounds. With PK at the helm, the agency has won some of the biggest business accounts, as well as awards & accolades.

One of the most respected names in the media domain, Kumar dons several hats, serving the industry in various capacities. He was recently re-elected as the President of the Advertising Agencies Association of India (AAAI) for the year 2024-25.

e4m Media Ace Awards honours media agencies and their seasoned professionals who bring creativity and dedication to their craft. The awards underscore the value of each role within the advertising ecosystem, encouraging a more collaborative and innovative approach to media and advertising.

At the spectacular awards night, Shashi Sinha, IPG MediaBrands, was honoured with the ‘Lifetime Achievement Award’. Among other key winners of the night were Prasanth Kumar, GroupM, who was bestowed the ‘Network Head of The Year’ honour; Amin Lakhani, Mindshare, took home the ‘Media Agency Head of The Year’ title while Rathi Gangappa, Starcom, was the runner up in this category and Vikram Sakhuja, CEO, Madison Media and OOH, Madison World won the ‘Independent Agency Head of the Year’ honour.